Why are we awarding this badge?
By providing high quality content, we create the basis for digitizing the tourism infrastructure. Digitizing means collaborating – it is only through our partners that we are in the position to gather all of the relevant information out there and make best use of it.
Through the "Explorers Choice" badge, we are recognizing partners who show a particular keenness to digitize their tourism proposition and support those who are in search of trip ideas, accommodation or somewhere to grab a refreshment.
At the same time, the badge is an indicator of quality. It demonstrates to the user which partners present the best content quality and truly deliver the experience they have promised.
How do you earn the badge?
Quantity alone is not enough; the quality of the content is also being considered based on details of the information given.
We also include the community ratings based on comments, shares, rating and recommendations. For many people, the appraisal of others has long been the most important criterion for decision-making and is therefore taken into account in our average rating of our partner’s content.
Maintenance of the partner's profile
Benefits of the badge
The eligible partners will have the "Explorers Choice" badge clearly visible on their page.
The badge is showing a compass, a symbol we chose because we believe partners with high quality content are giving better guidance to our users. The badge will also be displayed whenever the partner is the originator of content, such as content detail pages or snippets.
The best three partners from the "Explorers Choice" program will also receive the Outdooractive Award at the ITB in Berlin, as further recognition of their exemplary content creation. They will receive, among other things, a substantial marketing budget that will provide them with yet more reach.
Good luck to all partners. We are looking forward to recognizing your effort!